If one is familiar with the world of agencies, it is evident that the creative departments are almost exclusively made up of men.

The Gender Group considers that creative women, provided they know about gender perspective, are those who can understand and communicate better with women.

Based on its Gender Know How®, The Gender Group provides advice on strategic planning to Made in femenino.

Made in femenino is the first creative studio specialized in helping its customers in the development of communication strategies for women, aware of the new roles and spaces they occupy in society.

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