The Company

It works in Latin America, Spain and United States. It proposes to optimize with an inclusive view the business opportunities and enhance the commercial perception of the female and male roles.


The Gender Group helps businesses to be intelligent regarding women. It seeks the development of real connections and a true understanding of women. The goal is to create a marketing that speaks in the most effective way to women and men. A genuine inclusive marketing.

  • Alberto Pierpaoli

    Pioneer in marketing for women in Latin America. He founded The Gender Group, the first marketing consulting firm with a gender inclusive view for Spanish speaking markets.

    He later created Made in femenino, a company specialized in developing communication strategies for women.

    He has a successful career in advertising, market research and marketing in Argentina. He was one of the partners of Lautrec, the mythical advertising agency of Buenos Aires.

    He is the author of the digital book Mal-tratadas por el marketing (Mis-treated by Marketing), Buenos Aires, Ugerman Editor, 2013 as well as the chapter on gender marketing in the book Marketing Nuevos Caminos (Marketing New Ways), Buenos Aires, Gárgola Ediciones, 2011.

  • Ema Genijovich

    She dictates courses on organizational consultancy and family therapy worldwide. She was a professor in the University of Hong Kong and in private family therapy institutes in Taiwan.

    She is the President of Genijovich Consulting Services, Inc. Her personal experience in societies as different as those in Argentina, Mexico, United States and China, where she lived, gives her an invaluable knowledge on women from different cultures.

    She is a notable figure in the Family Therapy field. She was Director of The Minuchin Center, New York. She has also been a guest consultant for The Clay Street Project, the Think Tank of Procter & Gamble, Cincinnati, USA.

  • Joanne Thomas Yaccato

    Joanne is a world authority in gender and consumption and collaborates from Toronto with The Gender Group through a strategic alliance.

    Her organization, The Thomas Yaccato Group, is a leader in Canada. It provides advice to businesses to make them consider all their practices and processes with a gender view (Gender Lens ™).