Category Archives: Casos de éxito


Successful cases

"It is fundamental that we all understand that IBM did not use marketing aimed at business women because it is the right thing to do. We used marketing aimed at women because it is a great opportunity." Piebes Cherie, IBM The Gender Group chose some successful cases from companies that spoke to women*: *(quoted and developed by Fara Warner in her book The Power of the Purse, Pearson Prentice Hall, 2006). MC DONALDS PREMIUM SALADS   The problem: Their image was linked to children eating hamburgers and [...]
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