Archives: March, 2014


Ondamujer interviewed Alberto Pierpaoli

NahirVallejos interviews Alberto Pierpaoli, CEO of The Gender Group, in connection with the appearance of his ebook, Mal-tratadas por marketing (Mis-treated by marketing), in Ondamujer, a radial website run by women for women. Link:  
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Inspiring Change. For the recognition of equality for women consumption.

(Abstract) This article refers to the International Women's Day 2014 theme, published by United Nations. UN developed seven areas around it and this article proposes an eighth: the recognition of equality for women consumption. Even though women are responsible for 80/85 % of consumption, business companies treat them using an androcentric perspective: they look at reality with masculine lenses. The gender perspective is an instrument to look at reality from a different way. This perspective questions [...]
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