Inspiring Change. For the recognition of equality for women consumption.
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(Abstract) This article refers to the International Women's Day 2014 theme, published by United Nations. UN developed seven areas around it and this article proposes an eighth: the recognition of equality for women consumption. Even though women are responsible for 80/85 % of consumption, business companies treat them using an androcentric perspective: they look at reality with masculine lenses. The gender perspective is an instrument to look at reality from a different way. This perspective questions [...]Read more