Archives: 22/08/2013


If women come together, it will be impossible to continue ignoring their voices

(Abstract) The Best Buy case is mentioned, a consumer electronic store chain, who asked its female consumers and employees what they wanted from Best Buy as women. This is an industry where 57% of consumption is made by women. Best Buy improved its relationship with their female consumers and employees between 2003 and 2008. It did this through a series of measures that went from redesigning the stores, the way they presented their products, correcting the way they addressed women and training their [...]
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