Archives: 17/10/2012

Oct172012

Days of wine and

I recently heard about a company that sells fine wines that was restructuring its advertising campaign. Their consumer target was 60% male and 40% female. This means that 4 out of 10 consumers were women. However, the advertising agency that was working on the new project was asked to focus on  the "heart" of their "target", ie men. No one thought to question that order. All (men and women), like automated robots, accepted the project. Again, women are invisible. Not recognized by law as consumers. [...]
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