Archives: 29/09/2011


"This message is for you, Creative Men"

This is exactly the tool most often used in ads aimed at women in Argentina. "This is for you girls"; "Woman’s Wednesday: 20% off"; "Women's Day"; and women, women and girls, girls, to boredom. Also, constant use of flowers, curved lines, Italic typography, and everything in a pink color. What would you say if every time I write about creativity or creative people, I include a light bulb symbolizing the creative idea? Wouldn’t it be boring? Wouldn’t this be an absence of creativity? Well, that's what [...]
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