Archives: 08/02/2011


Why women are invisible

Women are not listened or taken into account by advertising because there is a masculine and biased thought about them. A recent Argentine TV commercial is a good example. The commercial presents working and motherhood as contradictories. But men do not think that the same happens to fatherhood. Still many men think in this way. Modern women in reality want to be working mothers and many mentioned that to be a full time mother is a bad work.
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