Market Research

The interpretation of results is always sifted by the reality women are concerned with.
The surveys of The Gender Group enable exceptional gender based insights.
Another type of research offered are Mistery shoppers. These are qualitative-quantitative studies in points of sale to observe how the salesperson behaves from a gender perspective when the purchaser is a woman, a man or a couple (woman/man). This kind of research can also be applied to the customer service center or call center.