Training and Conferences

So far, even though women represent 80% of consumption, businesses failed to consider gender cultural differences.Training makes it possible to generate an inclusive marketing, covering women and men.

An appropriate gender policy generates more profit.

The process of incorporating this new culture must start from upper management towards the rest of the areas of the organization, including the different managers and, especially, communications and sales force.

The Gender Group develops and dictates tailor made courses to provide training to staff of businesses at all levels. The range of options is very wide. From one day courses for top management to more extended courses distributed over time for all levels involved in dealing with the public.

The benefits will begin to show immediately.

The Gender Group also offers talks and conferences on gender and consumption, advertising, marketing and communication, in home or in business and organization conventions, both national and international.