Archives: January, 2016

Jan112016

A Gender Perspective to Reach Purchase Deciders

CLARIN CREATIVITY AWARDS WHAT DOES COMMUNICATION LOSE FROM THE LACK OF FEMALE CGD’S A Gender Perspective to Reach Purchase Deciders Even though 80% of purchases are still decided by women, practically all advertising is made by men. Advisable? Paula Ancery EXCLUSIVE FOR CLARIN “Advertising is a private men’s club,” fires Alberto Pierpaoli, CEO of The Gender Group and creator of Made in Femenino (Made in Female). “And this comes from someone who has been 40 years in agencies,” he continues. “After having [...]
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