Archives: October, 2012

Oct222012

¿La declinación masculina realmente está en baja?

Recientemente, escrito por Stephanie Coontz, apareció en The New York Times un artículo titulado “El Mito de la Declinación Masculina”1. Este alude a varios libros que hablan del ascenso de las mujeres, marcando su superioridad, en detrimento de los hombres. Pero la verdad es que ellos siguen controlando casi todo y que se ha exagerado la transferencia de la distribución del poder entre los géneros ocurrida durante la mitad del último siglo. La realidad es que, en los Estados Unidos, el progreso de [...]
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Oct172012

Days of wine and

I recently heard about a company that sells fine wines that was restructuring its advertising campaign. Their consumer target was 60% male and 40% female. This means that 4 out of 10 consumers were women. However, the advertising agency that was working on the new project was asked to focus on  the "heart" of their "target", ie men. No one thought to question that order. All (men and women), like automated robots, accepted the project. Again, women are invisible. Not recognized by law as consumers. [...]
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