Archives: February, 2012

Feb122012

Advertisements toxic ... very toxic

An Argentine beer brand leader recently introduced a television commercial talking about "igualismo" between women and men from, an idea whose axis is the "war between sexism (“machismo”) and feminism" (http :/ / www.youtube.com/watch?v=p33ellmCwI0) The "war" concept is masculine, not at all feminine. To express the idea of a war between “machismo” and feminism is to think of an antagonism between the two. In fact, “machismo” is "an attitude of arrogance of men against women" as defined by the dictionary [...]
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