Archives: November, 2011

Nov292011

Ads and Mother’s Day

We want to comment an ad for mattress. We didn’t realize which the product was, in spite of a tag line saying: “We live as we dream” We didn’t know the brand ,and we thought it was an apparel ad, as it mentioned stores in different locations. The reason of our confusion was the headline: “I’m a mother, I’m a women” But what shocked us was the female model, looking at the camera aggressively, and how she was dressed: a short and low-cut dress, the stiletto shoes and in a defying attitude. Again a women [...]
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