Archives: May, 2011

May262011

Banks, women and seduction?

The post summarizes the marketing efforts that some Argentine banks are doing, addressed to women. (Those efforts are targeted to credit and debit card consumptions exclusively) But, at the same time, the article tries to point out the gender issues not considered by these banks. Although women consumers accept the different offers, their overall satisfaction with banks and insurance companies is very poor. Banks are still not talking and not offering to women saving and investment products and, if [...]
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